Monday, 9 November 2015

Interview: Striking Matches

US country music duo Striking Matches are having quite the year. Their debut album ‘Nothing But The Silence’ was released to rave reviews, reaching No. 1 on the UK Country iTunes chart, with The Telegraph calling it “slick country storytelling”. They've also just been named International Act of the Year at the British Country Music Awards - the end of 2015 certainly isn't slowing down for them. I chatted to Sarah Zimmermann and Justin Davis as they prepare to embark on the UK leg of their tour. 

Flash back to 8th May this year. Striking Matches are playing in London’s Union Chapel to a grand 800-strong crowd. Selling out this historic venue is a career-defining moment for any country music artist performing in the UK, demonstrating their vast international pull with the audience they have carefully cultivated. Sarah finds this response “absolutely incredible - a dream come true, it’s been so cool to have the opportunity to come over there and play.”

Justin appears lost for words in thinking of the magnitude of their UK success, until he exclaims “It blows us away every time people actually turn up to our shows [in the UK] because it just feels so good. We feel like we’re so far away from home, which is a scary thing to begin with, but when everyone shows up like they do and makes you feel so welcome, that feeling is really tough to describe.” He talks of the country music scene over here as a tight-knit community. “It’s almost become this underground secret club scene, this neat thing that people want to be a part of because it’s this growing movement. I’m not sure what’s caused it, but it’s really cool that we get to be a part of it.”

The duo met whilst they were studying at Belmont University, but Justin admits that it was a slow process towards working together. “Neither one of us really wanted to be artists, especially not on our own and [starting a band] never really entered our thought process so that was really over the course of a whole year, if not more, where we were playing together with no real serious aspirations between us that it would become anything. We were just doing it for fun and because it was inspiring and it just sort of developed!”

This constant development and progress has been vital in getting to where they are now. The TV show ‘Nashville’ has become a resounding part of their career success story, with eight songs they’ve written being featured on the show. Sarah describes their involvement in it as “a huge help, that is what has helped us to reach an international fanbase. When people heard those songs on the show, they went and found us. It’s part of the reason we were able to play the Grand Ole Opry, which we’ve done now 49 times.”


The Opry is the sacred show of country music, which made the genre famous the world over. Sarah speaks of their debut performance, playing in the ‘Mother Church of Country Music’ in December 2012, with nothing but wonder in her voice. “It was at the Ryman which is also a very historic room; when it’s the Christmas season they move the Opry show to the Ryman and so we got to have our debut for the Opry on the Ryman stage which was definitely two dreams coming true at one time. I just remember singing ‘When the Right One Comes Along’; I got to the end of the song and I looked at Justin and I just burst into tears. It was such a magical, special evening.”


Justin cheekily adds “Well, Sarah also has a funny story [from that night] because she was so nervous she wore her shirt inside out.” Sarah responds: “For a long time when we went to the Opry I started to wear it inside out again, but then when we started playing it too often I couldn’t come up with enough different outfits to keep wearing it!” A sad end to the lucky charm, but one that merely reinforces their great achievement – playing the Opry 49 times is no mean feat.

On whether the duo have been plagued by any other embarrassing moments whilst on stage, Sarah exclaims: “Oh gosh, I’m usually the queen of the embarrassing stories! I ripped my [trousers] one time on stage, I’ve hit my head on the mic pretty bad and made myself bleed, I’ve done it all!’ Her laughter upon regaling these tales is infectious. “Justin never has embarrassing stories, it’s just me. So far I haven't tripped on stage though.” Justin breaks in, never one to miss an opportunity. “At Union Chapel something happened as well.”

Sarah remembers. “Oh yeah! Jon Green [of The Bonfires] was going to play a song with us and I had left my strap on the guitar he was going to use, so I went to grab the mandolin as I didn’t have a strap I could use; I had to exit the stage pretty swiftly”, leaving Justin to “riff on stage” by himself!


Despite the huge significance of the TV show, many of the songs featured on ‘Nashville’ didn’t make it onto their album. Justin discusses the decision process in selecting songs for the album. “We tried to make it a cohesive body of work. Tonally or just feel-wise, the other songs didn’t fit as well. That’s the tricky thing that you face whenever you make a record.” Sarah explains: “We put two from the show, ‘When The Right One Comes Along’ and ‘Hanging on a Lie’ on the record, those are very special to us; we always knew even before the show used them that we were going to put them on our record, so having the show use them was just a bonus.”

The writing process for Sarah and Justin is clearly very personal to them. Sarah says that “Most of what we write comes from either stories we’ve experienced or we’ve seen people in our lives experience. I think every song we have definitely has a story behind it.” Justin suggests the importance of touring for them creatively. “You have to take time to live a little bit, to kind of recharge on your inspiration. If you get too bogged down with work or only writing and you don’t get out and experience things then you kind of run out of things to write about, so being on the road and travelling a lot, that helps me […] because you observe other people from all over the world […] and so you kind of pick up stories that way and you figure out new things to write about.”

Lyrics “sort of [fall] out” for them, seemingly effortlessly when you’re listening to them on the tracks, but they do take a lot of work and persistence. The hardest song on their album to write was, according to Sarah, the title track, ‘Nothing But The Silence’. “It was an idea that Justin had for probably six months before we were ever actually able to get it down and write it. The idea was ‘there’s nothing but the silence between us that hasn’t already been broken’ and it was such a great idea and we just couldn’t quite get it there […] but we finally did!” – to the relief of all of their fans. It is certainly a standout track on their album  – a diamond amongst many other very shiny gems!


One of my favourite questions to ask any musician regards which of their lyrics they would get tattooed on their body, and here it provokes a wonderfully thoughtful answer. Justin responds with the breathtaking lyric “You think you know what you’re looking for till what you’re looking for finds you”. “That was a line that applies to so many things, not just in a romantic notion but in so many ways – when we try and control and plan out how our lives are going to go until the answer sort of appears in front of us.” Sarah reminds me of how in sync the pair are by proclaiming “I was going to say the same actually, so we have matching ones!”

The duo are so in tune with one another that they rarely find themselves having ‘creative differences’ during the writing process. “I think across the board we have very alike musical instincts and so when we’re writing, if one throws out something, more often than not the other one is going to roll with it, especially if it’s really important to that person. I think usually we walk the same path when it comes to what we think is right for the song. So, so far so good I think!” says Sarah.

The recording process was also special for the pair, and for T Bone Burnett, the country music star and legendary music producer who worked on their album, they have nothing but praise. They were in excellent company – Alison Krauss, Robert Plant, Tony Bennett and k.d. lang are just a small selection of artists he has produced for. “He was amazing, I think going into it I was a little nervous just because he’s done some of my favourite records ever, but when we got in the studio he was just the coolest, nicest, most nurturing person that we’ve ever worked with. He’s so smart and so musical and it was just a really cool experience,” Sarah gushes.

Justin emphatically agrees. “I would describe T Bone as the gentle giant. He’s a very imposing figure stature-wise; he’s incredibly tall and he has this résumé that follows him around that you can’t help but be intimidated by, but he’s brilliant because he makes you forget all about that. The genius he possesses is that he makes you forget about all those things that ought to make you nervous and just makes you feel like you can do anything you want; that you can sing anything you want, play anything you want, and that’s just really great, that’s how he brings the best out of you.”

And it’s not just the incredible T Bone that they’ve had the opportunity to work with. They’ve played with some amazing artists, having toured with Hunter Hayes, Keith Urban, Train, Vince Gill and Ashley Monroe to name a few. Justin says they are particularly excited to play with John and Jacob on the upcoming tour. “That is going to be a blast, we’ve known them for several years now but we just haven't been able to tour together, so that’s something we’re really looking forward to.”

Their hopes for the future are just as down-to-earth as they are. “I would love to have, by the end of it all, toured the world – go around the entire world and back again,” says Justin. “There’s an element of artistic dissatisfaction you feel when you make one record and you just want to make another record, and you have this hunger that just persists. I hope maybe someday we kind of satisfy that, but at the same time I don’t want that to be satisfied too soon because I like the drive and the feeling that you haven’t written your best song yet; the best is yet to come. But I hope that at some point maybe you do feel satisfied with what you’ve done.”

Sarah agrees. “Yeah, if we can just keep playing music and have a successful life that way and that’s all we ever have to do as a job then I’m happy!”

So, what’s next for Striking Matches? “We’re working on all kinds of new music and we’ve already got some new songs we’re going to play on the tour and got a couple of cool things in the works that we can’t quite talk about yet, but we’re very excited,” Sarah reveals.

“We will be playing some new tunes for the coming UK tour, and I think the fans have been waiting to see that, especially the ones who have seen us every time that we’ve been over,” Justin says. “It’s been incredible to see them come back but we’re excited to let them check out some new things that we’ve been writing.” And we are most definitely excited too.

Striking Matches kick off their UK tour on 9th November - find ticket details here: http://www.strikingmatches.com/tour-dates/.

Photograph: Crush Music

NB: This is an extended version of the original article published on Palatinate.

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